Building Beautiful Partnerships: How to Collaborate with a Web Designer
Designing a website is a big deal—and if you're anything like most of my clients, it’s something you’ve been thinking about for a while.
Whether you're launching a new business or giving your brand a long-overdue refresh, working with a web designer should feel exciting, not overwhelming.
At Flower Buds Creative, I specialize in custom website design for startups and small businesses—and I know that the best websites are born from great collaboration. So if you’re not sure how to get the most out of the process, I’ve got you. Here are my go-to tips for making the experience smooth, productive, and maybe even a little fun.
Know What You’re Building Toward
Before you even hop on a discovery call, take a moment to think about your website goals. Are you hoping to generate leads, sell products, book consultations, or build brand awareness? Clear goals help your designer build a site that does more than just look good—it actually works.
Pro tip: Make a quick list of must-haves vs. nice-to-haves. This helps prioritize features and keeps your project focused (especially helpful if you’re working with a budget or a tight timeline).
Gather Your Brand Assets First
The best brand-focused web design starts with solid content. Pull together your logo, color palette, fonts, and any photography you want to use. If you’ve already written your website copy—amazing. If not, now’s the time to think about what you want to say and how you want to sound.
Pro tip: Missing a few pieces? I offer branding services alongside web design, so we can fill in the gaps before we get started.
Keep the Conversation Flowing
Web design is a creative partnership. I always encourage my clients to be open about what they love (and what they don’t). Send links to websites that inspire you. Be honest about your preferences. Good communication helps your designer create something that feels totally aligned with your vision.
Pro tip: Ask how your designer prefers to communicate. I use Trello and email for most client check-ins, but I’m always happy to hop on a call if needed.
Trust Your Designer’s Expertise
If you’ve hired a professional web designer, trust them to guide you. Of course your feedback is essential—but remember that your designer is thinking about user experience, mobile responsiveness, accessibility, and conversion strategy, too.
Pro tip: Not sure why something was done a certain way? Ask! I’m always happy to explain the strategy behind a design decision.
Give Timely, Clear Feedback
Design projects move faster and smoother when feedback is specific and on time. The more detailed your notes are, the easier it is for your designer to make meaningful improvements.
Pro tip: Instead of “this doesn’t feel right,” try “the font feels too small” or “I’d love this section to feel more energetic.”
Think Beyond the Launch
A good website isn’t static—it should grow and evolve with your business. Whether you want to add blog posts, update your services, or tweak your messaging seasonally, plan for future edits early on.
Pro tip: Ask your designer if they offer ongoing support or a care plan. I offer post-launch support to help you stay confident and in control of your site.
Celebrate What You’ve Created
You just launched a whole new digital home for your business—celebrate that! Announce it to your email list, share it on social, and most importantly, soak in the moment.
At Flower Buds Creative, I believe in building brand-first websites that empower women-led and mission-driven businesses to grow with confidence. If you’re ready to launch something beautiful and functional—with a process that feels collaborative every step of the way—let’s talk.
Let’s grow something beautiful together. 🌸
